06. Strategy and Organizational Engineering
Industry 4.0 concept evolved from an advanced manufacturing view, toward a change of paradigm in the whole industry value chain, from design, through supplier and customer integration up to the final offer of smarter solutions. In this sense, this evolution is expected to impact the company?s revenue streams, in special, for technology providers, as they must meet new demands and innovative value delivery forms. In this article, we address such an impact with five case studies from Brazilian companies that provide Industry 4.0 solutions through qualitative interviews. Our results show that the changes in the business model promoted by I4.0 are mainly due to the possibility of servitizing old or new offers through digitization. Thus, companies can improve processes and solutions leading to greater revenues with more recurrent payments from customers. Grounded on these results we discuss how each of them impacts providers? and the challenges companies face to capture more value and develop new offers that leverage this new paradigm, such as the provision of monitoring or a complete solution with consultancy based on the high amount of information shared by customers.
PALAVRAS-CHAVE: digital products, business model, digitization, smart manufacturing, digital services.