ÁREA: 06. Strategy and Organizational Engineering

RESUMO:
The competitiveness generated in recent years because of globalized markets and breaking of trade barriers, has led several industries to adopt strategies to seek the consolidation of their businesses. One of the ways found by some companies, was to act together to obtain competitive advantages and achieve goals in the same line of business. Thus, the present work aims to show the economic importance of the footwear cluster in the Cariri Region (Ceará, Brazil), describing the relationships between industrial clusters, and how this contributed to the formation of competitiveness and development. This study is configured as a descriptive case study, where a questionnaire was used to assess the characteristics and relationships that the local cluster has in relation to market competitiveness. In the results, there is the importance that the footwear cluster has for the Cariri Region, promoting it has local economic development, generating income and contributing to the national economy.

PALAVRAS-CHAVE:
clusters, competitiveness, footwear.



DOI: 10.14488/ijcieom2020_full_0006_37237

AUTORES:

HORTÊNCIA AIRES DA SILVA
UNIVERSIDADE REGIONAL DO CARIRI- URCA

FREDERICO ROMEL MAIA TAVARES
UNIVERSIDADE REGIONAL DO CARIRI- URCA

AMANDA DUARTE FEITOSA
UNIVERSIDADE FEDERAL DE PERNAMBUCO

BRUNA STEPHANY COELHO DE SOUZA
UNIVERSIDADE REGIONAL DO CARIRI- URCA

JOÃO BATISTA MENDES BARBOSA
UNIVERSIDADE REGIONAL DO CARIRI- URCA