Proceedings IJCIEOM – International Joint Conference on Industrial Engineering and Operations Management


ICIEOM2020_FULL_0001_37283

DEMAND-SUPPLY BALANCING: A COMPARATIVE STUDY BETWEEN COMPANIES? OPERATION STRATEGIES


ÁREA: 01. Operations and Process Management

RESUMO:
Demand-Supply Balancing (DSB) strategies have been adopted by organizations in order to adjust their capacity to demand fluctuations. In service sector, in addition to demand behavior forecasting, it is essential that the organization be able to respond to the market?s needs and expectations on time. The aim of this research is to compare the results of two previous studies, one carried out in Finland in manufacturing companies and other in Brazil in a service company, with the objective of identifying demand-supply balancing strategies in the context of operations management. This is an exploratory and applied research, with a quantitative and qualitative approach, through the application of the questionnaire designed by [10] in the same company object of study from [9]. The results showed an alignment between the strategies divided in six categories. The strategy that presented the least alignment in demand-supply balancing category was the supply chain structure. On the other hand, capacity management showed the greatest convergence.

PALAVRAS-CHAVE:
operations management, demand-supply balancing, comparative study.



DOI: 10.14488/ijcieom2020_full_0001_37283
AUTORES:

FREDJOGER BABOSA MENDES
UNIVERSIDADE FEDERAL FLUMINENSE / VALLOUREC

IARA TAMMELA
FLUMINENSE FEDERAL UNIVERSITY (UFF)

RODOLFO CARDOSO
FLUMINENSE FEDERAL UNIVERSITY

LORENA ALBINO SOARES DA SILVA
UNIVERSIDADE FEDERAL FLUMINENSE






ISSN ENEGEP: 23183349 / ISSN ICIEOM: 23178000


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