Proceedings IJCIEOM – International Joint Conference on Industrial Engineering and Operations Management


ICIEOM2020_ABST_0010_37292

THE IMPACT OF COMMUNICATION ACTIONS ON THE PRO-ENVIRONMENTAL BEHAVIOR OF UNDERGRADUATES AT A COLLEGE EDUCATION INSTITUTION


ÁREA: 10. Sustainability

RESUMO:
Recycling has several positive impacts on the environment and it is still being considered one of the most effective waste disposal method. However, the recycling process depends on the correct material separation, which has a low level of participation of the entire population. Because of that, a wide range of communication strategies are used to encourage a pro-environmental behavior. Therefore, this study shows an evaluation of the impact of communication actions embraced by a College Education Institution (CEI) on the environmental behavior of its students, seeking to evaluate, through structural equation modeling (SEM), the effectiveness of different communication actions aimed to a correct waste separation. The results indicate that communication targeted to changing perspectives in relation to environmental points has a greater impact on students behavior, as well as the positive perception of people in relation to sustainable issues tends to positively affect their behavior.

PALAVRAS-CHAVE:
sustainability, pro-environmental behavior, communication, college education institution, undergraduate



DOI: 10.14488/ijcieom2020_abst_0010_37292
AUTORES:

IGOR BOSA
UNIVERSIDADE DE PASSO FUNDO

BARBARA GAUZA RIBAS
UNIVERSIDADE DE PASSO FUNDO

CASSIANA MARIS LIMA CRUZ
UNIVERSIDADE DE PASSO FUNDO

ANDRÉ DA SILVA PEREIRA
UNIVERSIDADE DE PASSO FUNDO

JANINE FLEITH DE MEDEIROS
UNIVERSIDADE DE PASSO FUNDO






ISSN ENEGEP: 23183349 / ISSN ICIEOM: 23178000


2018 ABEPRO - Todos os direitos reservados
Os artigos se tornam de uso público desde que resguardado o direito autoral.
Quando usado ou reproduzido, a fonte deve ser devidamente mencionada e os autores referenciados.

Rua Mayrink Veiga, Nº 32, Sala 601 - Centro, Rio de Janeiro - RJ, BRASIL - CEP: 20.090-050
Tel: 21 2263-0501 / 12 3207-5889 / E-Mail: secretaria@abepro.org.br