Proceedings IJCIEOM – International Joint Conference on Industrial Engineering and Operations Management


ICIEOM2020_FULL_0001_37448

SERVITIZATION JOURNEY: A PRELIMINARY ANALYSIS OF A TYPICAL MANUFACTURING COMPANY


ÁREA: 01. Operations and Process Management

RESUMO:
Servitization of manufacturing has been a phenomenon that frequently occurs from the past two decades or so. Giving the complexity and extension of changes caused by servitization to transform manufacturing organizations to compete through services is a challenge for researchers and practitioners. Concerning the research boundaries, the understanding of how the servitization process happens is one of the relevant topics for exploration. In this context, this work investigates the transition process that has occurred in a typical B2C manufacturing firm towards servitization. Multiple sources of evidence were considered to analyze data by triangulation using case research resulting in a preliminary servitization process map. The results show internal and external contextual factors associated with the design of the servitization business model. The transformation occurred by a paradigm shift in the company that re-configured its business model and established an independent business unit to operate a new product-service offering. Future work should analyze the evolvement of product-service offerings concerning design and field operation

PALAVRAS-CHAVE:
servitization, product-service systems, organizational process, business model



DOI: 10.14488/ijcieom2020_full_0001_37448
AUTORES:

LUCAS MAGAHÃES
UNIVERSIDADE DE SÃO PAULO

PAULO AUGUSTO CAUCHICK MIGUEL
UNIVERSIDADE DE SÃO PAULO/UNIVERSIDADE FEDERAL DE SANTA CATARINA

GLAUCO HENRIQUE DE SOUSA MENDES
UNIVERSIDADE FEDERAL DE SÃO CARLOS






ISSN ENEGEP: 23183349 / ISSN ICIEOM: 23178000


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