ICIEOM2020_ABST_0010_37452
SIGNALING SUSTAINABILITY: SUPPLY CHAIN TRANSPARENCY IN BRAZILIAN FASHION BRANDS
ÁREA: 10. Sustainability
RESUMO:
The fashion industry has been heavily criticized for often exhibiting poor working conditions of workers and environmental impact along their supply chains. Society?s desire for more responsible consumption and the pressure for more information has led to initiatives such as the Fashion Transparency Index, which is a survey made by the non-governmental organization Fashion Revolution to assess fashion brands? level of transparency, based on an evaluation of the information publicly disclosed by those brands. This study?s objective is to gain insights understanding how their nomination for the Brazilian chapter of this survey might affect the way these brands disclose information, signaling sustainability through transparency in their corporate communication. Their sustainability practices were classified under the concepts of transparency developed in the works of Fung and Egels-Zandén and colleagues. These practices were then interpreted under the light of signaling theory. Our study shows heterogeneity in sustainability and transparency practices, and asymmetry between the level of transparency that buying firms demand from their suppliers and what they provide about themselves.
PALAVRAS-CHAVE:
transparency, sustainability, corporate social responsibility, fashion, developing countries, signaling, supply chain.
DOI: 10.14488/ijcieom2020_abst_0010_37452
RESUMO:
The fashion industry has been heavily criticized for often exhibiting poor working conditions of workers and environmental impact along their supply chains. Society?s desire for more responsible consumption and the pressure for more information has led to initiatives such as the Fashion Transparency Index, which is a survey made by the non-governmental organization Fashion Revolution to assess fashion brands? level of transparency, based on an evaluation of the information publicly disclosed by those brands. This study?s objective is to gain insights understanding how their nomination for the Brazilian chapter of this survey might affect the way these brands disclose information, signaling sustainability through transparency in their corporate communication. Their sustainability practices were classified under the concepts of transparency developed in the works of Fung and Egels-Zandén and colleagues. These practices were then interpreted under the light of signaling theory. Our study shows heterogeneity in sustainability and transparency practices, and asymmetry between the level of transparency that buying firms demand from their suppliers and what they provide about themselves.
PALAVRAS-CHAVE:
transparency, sustainability, corporate social responsibility, fashion, developing countries, signaling, supply chain.
DOI: 10.14488/ijcieom2020_abst_0010_37452
AUTORES:
ADRIANA PIGEARD MURATORE
UNIVERSIDADE FEDERAL DO RIO DE JANEIRO
LEONARDO MARQUES
INSTITUTO COPPEAD DE AMINISTRAÇÃO
ADRIANA PIGEARD MURATORE
UNIVERSIDADE FEDERAL DO RIO DE JANEIRO
LEONARDO MARQUES
INSTITUTO COPPEAD DE AMINISTRAÇÃO
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