13. Disaster Management
This paper aims to identify the changes in factors that influence donation behavior based on the perception of who donated before and after the COVID-19 pandemic. To this end, an empirical study was carried out using the exploratory research approach and following a six steps survey method. The research uses a questionnaire addressing 14 factors that influence donations according to previous studies on donor behavior and statistical analysis to verify respondents' consistency. Results indicate the disaster awareness and the frequency of donation to certain entities as the two factors with higher percentages of change after the pandemic. The main contribution of this exploratory research is the indication of a priority order of factors to be considered in eventual adjustments in fundraising campaigns developed by humanitarian organizations. Also, the research identifies direct and indirect evidence on the effect of the pandemic in changing 7 out of 14 factors associated with the decision to donate. Future research encompasses the further investigation of the reasons for statistics inconsistencies in the respondentsÂ? perceptions as well as the differences between current and previous findings.
PALAVRAS-CHAVE: humanitarian operations. donor behavior. exploratory research. covid-19 pandemic.
HĂNGRED FERRAZ PEREIRA
PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO
THARCISIO COTTA FONTAINHA
FEDERAL UNIVERSITY OF RIO DE JANEIRO
RENATA ALBERGARIA DE MELLO BANDEIRA
MILITARY INSTITUTE OF ENGINEERING
NORTHERN KENTUCKY UNIVERSITY
PATRICIA ALCANTARA CARDOSO
FEDERAL UNIVERSITY OF ESPĂRITO SANTO